Work Experience
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Crew Finance
Product Manager, Founding Team | Lehi, UT
Dec. 2022 - Present
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Conducted in-depth customer interviews and data analysis to pinpoint the startup's target customer base, directly impacting the refinement of the marketing strategy
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Played a beginning role in securing $2.5 million in venture capital by co-creating an influential pitch deck, highlighting the startup's potential and strategic vision
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Influenced product direction and design choices through collaborative leadership, aligning with market needs and company goals.
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Applied insights from customer feedback to tailor design and strategy, ensuring product-market fit
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Spearhead brand identity as the lead illustrator, crafting a unique visual language that appeals to a diverse demographic, balancing the interests of both parents and children
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Championed the startup's commitment to Diversity, Equity, and Inclusion (DEI), infusing core values into the brand's visual and operational identity
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Overs the end-to-end supply chain process, ensuring efficiency, cost-effectiveness, and timely delivery of products
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Direct the creative process for packaging design and user experience, enhancing customer satisfaction and unboxing appeal
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Orchestrated branding sprints utilizing the Story Brand framework, enhancing brand clarity and messaging to align with customer aspirations and market positioning
Office of Senator Mitt Romney
Constituent Services | Washington, D.C.
Sept. - Dec. 2022
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Researched and consolidated nuclear licensing policy from 500 to 2 pages to inform budget appropriations
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Organized 50-200 daily incoming requests to provide analytics on constituent sentiment and requests of the Senator
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Provided weekly information tours to individuals, from all around the world, where 80+ memorized facts were shared
Divvy Pay
A Bill.com company
Pendo Product Analytics | Draper, UT
May - Sept. 2022
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Integrated Pendo for the data analytics team on iOS, react native, and web applications to view thousands of customer usage
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Enabled CSS tagging on all UI elements to increase data accuracy to 95% by working with engineering to implement change
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Trained all 45 teams of UX designers, software engineers, and product managers on implementing Pendo into developments
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Designed companywide taxonomy of 53 elements to maintain cleanliness of Pendo across all teams and organizations
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Interviewed 10 other organizations and created a cost analysis of purchasing a $10,000 yearly integration with SalesForce
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Created operational process text and video guidebook of answers for 45 different scenarios employees may encounter
Product Manager & Entrepreneur | Provo, UT
BackLocal
Sandbox: Technology Incubator
Sept. 2021 - June 2022
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Designed market strategy to take SaaS software through product development lifecycle and received revenue at launch
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Led team through a 7-day design and ideation sprint test to develop product strategy and proof of concept for product market fit
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Organized UX designer, computer scientist, visual designer, and 5 interns in an agile environment to roll-out MVP
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Negotiated sales partnership that enabled BackLocal to profit 33% more than the partnership outlined
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Coordinated with internal and external stakeholders weekly on team unity, trends in the market, and upcoming objectives
Marketing Analyst | Salt Lake City, UT
FranklinCovey
Scott J. Miller VP of Thought Leadership
Jan. 2021 - Present
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Proactively managed transcripts of the world’s largest leadership podcast listened to by over 1 million weekly subscribers
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Gathered 85,000 leads through LinkedIn Navigator to promote a new online entrepreneurial business training course
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Produced 4x more leads per hour than other employees surpassing goal of 500 by 1,500 to promote book launches
Data Analyst | Provo, UT
Nov. 2020 - Oct. 2021
BYU Public Ethics Lab
Masters of Public Administration
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Redesigned 75% of project to prioritize and find correlations between data of three main performance indicators
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Worked with a team of 7 to revise research from 250 local government interviews with government directors
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Analyzed and modeled sentimental trends, within qualitative data, using SQL and VBA
Governor's Office of Economic Development
Constituent Services | Washington, D.C.
June - Nov. 2020
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Managed citizen communication channels and litigated issues
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Worked with and provided materials to businesses for a statewide COVID-19 awareness campaign
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Help plan and facilitate action for the 2020 Utah Economic and Energy Summit
HealthLift
Verification Specialist | Provo, UT
Dec. 2019 - June 2020
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Work with insurance companies, doctor’s offices, pharmacies, and patients daily
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Able to verify information quickly and accurately in a positive and beneficial way for the business
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Knowledgeable in HIPPA laws
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Capable of motivating my team in positive and encouraging ways
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Followed up with clients promptly and swiftly
Communications | Salt Lake City, UT
Sept. - Dec. 2019
Utah Governor's Office
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Responsible for organizing and documenting all constituent incoming correspondence and the Governor’s weekly appointments
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Prepared for meetings either by: putting together briefing sheets, entertaining the constituent, or setting up the space
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Coordinated with various state departments to conduct tours for the office of the Governor
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Arranged data sheets in response to new legislation passed in Congress
Uintah County Travel & Tourism
Executive Assistant | Vernal, UT
Jan. - Oct. 2017
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Advertised and assisted in organizing The 2017 Utah Symphony & Opera Performance at Dinosaur National Monument with 1000's of individuals in attendance. Hosted the annual, three day, state wide, 2017 Utah Tourism Conference
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Marketed weekly Uintah County events and giveaways, using various social media channels, radio, and television
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Used inventory skills to keep track of materials for local businesses and promptly went to resupply before empty
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Initiated contact and informed visitors, of all nationalities, of the larger variety of products and services available in the community
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Awarded for focusing on people by applying exceptional customer service skills
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Entrusted with the closing and opening of the department
Vernal City Manager
Intern | Vernal, UT
Aug. 2016 - Jan. 2017
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First to intern for the City and engage in community development projects
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Youngest member of the cities quarter of a million Health and Well-being grant board
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Entrusted with reviewing, maintaining, and organizing confidential material
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Researched and developed government policy.