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Work Experience

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Crew Finance

Product Manager, Founding Team  |  Lehi, UT

Dec. 2022 - Present

  • Conducted in-depth customer interviews and data analysis to pinpoint the startup's target customer base, directly impacting the refinement of the marketing strategy

  • Played a beginning role in securing $2.5 million in venture capital by co-creating an influential pitch deck, highlighting the startup's potential and strategic vision

  • Influenced product direction and design choices through collaborative leadership, aligning with market needs and company goals.

  • Applied insights from customer feedback to tailor design and strategy, ensuring product-market fit

  • Spearhead brand identity as the lead illustrator, crafting a unique visual language that appeals to a diverse demographic, balancing the interests of both parents and children

  • Championed the startup's commitment to Diversity, Equity, and Inclusion (DEI), infusing core values into the brand's visual and operational identity

  • Overs the end-to-end supply chain process, ensuring efficiency, cost-effectiveness, and timely delivery of products

  • Direct the creative process for packaging design and user experience, enhancing customer satisfaction and unboxing appeal

  • Orchestrated branding sprints utilizing the Story Brand framework, enhancing brand clarity and messaging to align with customer aspirations and market positioning

Office of Senator Mitt Romney

Constituent Services  |  Washington, D.C. 

Sept. - Dec. 2022

  • Researched and consolidated nuclear licensing policy from 500 to 2 pages to inform budget appropriations

  • Organized 50-200 daily incoming requests to provide analytics on constituent sentiment and requests of the Senator

  • Provided weekly information tours to individuals, from all around the world, where 80+ memorized facts were shared

Divvy Pay
A Bill.com company

Pendo Product Analytics  |  Draper, UT

May - Sept. 2022

  • Integrated Pendo for the data analytics team on iOS, react native, and web applications to view thousands of customer usage

  • Enabled CSS tagging on all UI elements to increase data accuracy to 95% by working with engineering to implement change

  • Trained all 45 teams of UX designers, software engineers, and product managers on implementing Pendo into developments

  • Designed companywide taxonomy of 53 elements to maintain cleanliness of Pendo across all teams and organizations

  • Interviewed 10 other organizations and created a cost analysis of purchasing a $10,000 yearly integration with SalesForce

  • Created operational process text and video guidebook of answers for 45 different scenarios employees may encounter

Product Manager & Entrepreneur  |  Provo, UT 

BackLocal
Sandbox: Technology Incubator

Sept. 2021 - June 2022

  • Designed market strategy to take SaaS software through product development lifecycle and received revenue at launch

  • Led team through a 7-day design and ideation sprint test to develop product strategy and proof of concept for product market fit

  • Organized UX designer, computer scientist, visual designer, and 5 interns in an agile environment to roll-out MVP

  • Negotiated sales partnership that enabled BackLocal to profit 33% more than the partnership outlined

  • Coordinated with internal and external stakeholders weekly on team unity, trends in the market, and upcoming objectives

Marketing Analyst  |  Salt Lake City, UT

FranklinCovey
Scott J. Miller VP of Thought Leadership

Jan. 2021 - Present

  • Proactively managed transcripts of the world’s largest leadership podcast listened to by over 1 million weekly subscribers

  • Gathered 85,000 leads through LinkedIn Navigator to promote a new online entrepreneurial business training course

  • Produced 4x more leads per hour than other employees surpassing goal of 500 by 1,500 to promote book launches

Data Analyst  |  Provo, UT

Nov.  2020 - Oct. 2021

BYU Public Ethics Lab
Masters of Public Administration

  • Redesigned 75% of project to prioritize and find correlations between data of three main performance indicators

  • Worked with a team of 7 to revise research from 250 local government interviews with government directors

  • Analyzed and modeled sentimental trends, within qualitative data, using SQL and VBA

Governor's Office of Economic Development

Constituent Services  |  Washington, D.C. 

June - Nov. 2020

  • Managed citizen communication channels and litigated issues

  • Worked with and provided materials to businesses for a statewide COVID-19 awareness campaign

  • Help plan and facilitate action for the 2020 Utah Economic and Energy Summit

HealthLift

Verification Specialist  |  Provo, UT

Dec. 2019 - June 2020

  • Work with insurance companies, doctor’s offices, pharmacies, and patients daily

  • Able to verify information quickly and accurately in a positive and beneficial way for the business

  • Knowledgeable in HIPPA laws

  • Capable of motivating my team in positive and encouraging ways

  • Followed up with clients promptly and swiftly

Communications  |  Salt Lake City, UT

Sept. - Dec. 2019

Utah Governor's Office

  • Responsible for organizing and documenting all constituent incoming correspondence and the Governor’s weekly appointments

  • Prepared for meetings either by: putting together briefing sheets, entertaining the constituent, or setting up the space

  • Coordinated with various state departments to conduct tours for the office of the Governor

  • Arranged data sheets in response to new legislation passed in Congress

Uintah County Travel & Tourism

Executive Assistant  |  Vernal, UT

Jan. - Oct. 2017

  • Advertised and assisted in organizing The 2017 Utah Symphony & Opera Performance at Dinosaur National Monument with 1000's of individuals in attendance. Hosted the annual, three day, state wide, 2017 Utah Tourism Conference

  • Marketed weekly Uintah County events and giveaways, using various social media channels, radio, and television

  • Used inventory skills to keep track of materials for local businesses and promptly went to resupply before empty

  • Initiated contact and informed visitors, of all nationalities, of the larger variety of products and services available in the community

  • Awarded for focusing on people by applying exceptional customer service skills

  • Entrusted with the closing and opening of the department

Vernal City Manager

Intern  |   Vernal, UT

Aug. 2016 - Jan. 2017

  • First to intern for the City and engage in community development projects

  • Youngest member of the cities quarter of a million Health and Well-being grant board

  • Entrusted with reviewing, maintaining, and organizing confidential material

  • Researched and developed government policy.

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